Let’s start with Products. This is where you will populate your shop with purchasable goods. Let’s check out how to do so and what options we have available.
Adding a Product
Click on Products. This will take you to the page that lists all the products in your shop. By clicking Add Product at the top or in the menu on the left you can start creating one.
In the product data screen widget, you can select whether or not the product is virtual (the former option removes the Shipping data tab) and if it is downloadable (digital). You can enter in the regular & sale price (sales can be time-sensitive) in the General tab.
Next, in the Inventory tab, you can customize options to manage your stock by entering in the quantity of the product, stock status (in/out of stock), and if you’d like to allow backorders. Additionally, you can mark the product as individually sold, meaning only one can be bought in a single order. This is also where you enter the SKU (identification number) if you have one.
In the Linked Products tab, you can add upsells, cross-sells, and product grouping. Attributes allows you to enter in specific attributes of the product (e.g. reliable, never breaks down, etc.) that will be displayed under an Additional Information tab in the front end version of the product page. Finally, you can enter custom purchase notes, give the product a menu order, and enable/disable reviews in the Advanced tab.
Product Short Description
With the product short description screen widget, you can create a short tagline for the image that will be displayed under the product title.
After playing around with all of that, don’t forget to add tags, place it in a category, and include a product image/gallery. Here’s what some sample data looks like in a live preview.
In the WooCommerce tab, you can explore various things about your digital store: you can view orders, coupons, and reports. You can also customize settings and add new extensions.
WP Admin > WooCommerce > Orders
This page displays a list of your current purchases and orders. If you sell digital products, there’s not much to do here other than see who bought what. But if you sell physical goods, here’s where you can organize what products you need to ship and what orders are being processed or put on hold.
WordPress Admin > WooCommerce > Coupons [> Add New]
WooCommerce has several powerful options for adding new coupons to your e-store. In the coupon editing screen, the coupon data screen widget allows you to customize the coupon discount and restrictions.
The General tab allows you to edit the basic coupon information: the type of coupon (cart discount, cart percentage discount, product discount, and product percentage discount), its value, free shipping options, coupon taxation, and its expiry date.
In Usage Restrictions you can set a minimum spend the customer has to make to validate the coupon. To restrict the use from use in conjunction with other coupons, check the box for Individual use only. If the coupon shouldn’t apply to items that are on sale, there’s an option for that, too. Here’s also where you select the products and product categories the coupon is applicable to. Lastly, you can even ban certain email addresses from coupon usage.
The final tab, Usage Limits, sets the usage limit per coupon or per customer. The coupon management screen is below.
WordPress Admin > WooCommerce > Reports
WooCommerce also offers powerful built-in tracking. You can view charts and graphs of your sales, orders, and shipping costs over five different time periods. Each graph can be limited to the sales of a particular product, product category, or coupon. In the Customers tab, you can view your customer acquisition over the same five time periods. Lastly, you can also view your low in stock, out of stock, and most stocked products in the Stocks tab. All this data can be exported in a CSV sheet.